TRUEWERK
Built for performance. Built to werk.
Our impact in numbers
118%
Increase in Revenue
48%
Increase in CVR
100%
ROI in less than 1 week
13%
Increase in AOV
Shopping for performance apparel can be overwhelming and confusing, and without the right customer guidance and education along the path to purchase, customers can be lost forever. In partnering with TRUEWERK, we made sure to simplify the brand + product narrative, elegantly highlighting product features and use cases throughout the customer journey. The resulting metrics show that our process just plain werked.
The power of TRUEWERK is in the craft of the clothing, and the new site needed to reflect that.
We got to work unpacking the why behind the product line's popularity with current customers. It became clear that the apparel truly lives up to its name, emphasizing the need to showcase its versatility and durability in the redesigned site experience. Our goal was to ensure that new customers could easily understand the quality of the products and identify which ones best suited their needs.
Key Features
Optimized paths to purchase
Given the technical nature of the product line, it was crucial to present each product's features in a clear and accessible manner. This approach ensured that customers could easily explore, filter, and refine their selections to meet their specific needs. We meticulously optimized the path to purchase, strategically highlighting key product features at critical moments. Through rigorous testing and continuous optimization, we fine-tuned the path to purchase to get it right.
Customer friendly brand narrative
The original TRUEWERK brand narrative had gone too technical and was causing confusion. We partnered with the TRUEWERK team to simplify that narrative, ensuring clarity for customers seeking the right product for their needs. Our approach embraced TRUEWERK's authentic roots and celebrated individuals from every trade, delivering consistent messaging across all platforms.
“Shop by” category system
Enabling customers to shop by their particular need, i.e. Trade, Weather or System empowered them to find the perfect product(s). This streamlined categorization significantly increased PDP views and conversions.
Layering system walk throughs
TRUEWERK products are designed as a powerful system, with each part serving a specific function that enhances overall performance. To educate customers on this concept, we created tailored content modules. Our layering system walkthroughs simplify understanding and allow customers to easily add individual products or complete systems to their cart.
Product comparison on PDP
Due to the highly technical nature of each garment, we included a comparison chart on the PDP to help customers ensure they were choosing the right product. This addition not only facilitated quicker decision-making but also accelerated the education and purchase process.
Shopify B2B with unique customizations
We built a B2B solution leveraging the power of Shopify's B2B channel to serve as a pivotal growth channel for the business. Built specifically for TRUEWERK, the B2B experience allows for bulk orders with custom and personalized branding / embroidery.
Kelsey Kennedy
CMO
“The work speaks for itself. The team did whatever it took to get it done, and it shows.”
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