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Chrome Industries
Delivering a richer story for the industry leader in messenger bags.
As the world’s leading messenger bag company, the original SFCC site was not delivering the Chrome story effectively to customers, and was lagging far behind competitors due to the dated SFCC infrastructure. Chrome turned to Verbal+Visual to migrate their site to Shopify Plus and redesign the site experience with storytelling video and photo assets at the heart of their newly minted site. The end result is a beautiful and highly targeted brand experience for the multitude of use cases for their bags.
Developing a deep understanding of the origins of Chrome was paramount to share their story
Going beyond the core technology transition from SFCC to Shopify Plus, Verbal+Visual had to look to the brand origins and story to ensure the redesign portion of the engagement exposed the intense care put into each and every product. Chrome bags are known to be the toughest and go-to bag of choice for city use, and we needed to show that spirit effectively.
Key Features
In-depth product education modules
To help showcase the bags effectively, we utilized various modules throughout product grids and detail pages that highlighted key design and technical features of the products. By giving customers curated comparison charts, we also leaned into giving the power of choice to customers to find exactly the right bag for exactly the right moment.
Pro program & warranty program
By leaning into various customer types and giving all customers the confidence in their purchase through a robust warranty program, we boosted conversions and customer satisfaction.
Video education on PDP
By highlighting educational videos on product detail pages, customers are able to more deeply understand bag use cases, and how to best utilize the respective product. This supporting and interactive content greatly contributes to customer confidence and leads to increased conversion and reduced return rates.
Sean Colin
Head of DTC