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Faherty
Shining Faherty’s digital flagship brightly to match the brand's sun-soaked spirit.
Our impact in numbers
3x
Increase in revenue
21%
CRO
82%
Increase in AOV
92%
Increase in TOS
Faherty’s new digital storefront is built for adventure, just like the brand itself. We reimagined their ecommerce experience to mirror the brand's evolution into a lightning-fast, storytelling-forward, and infinitely flexible digital flagship. By merging a modular architecture with AI-powered discovery and merchandising freedom, Faherty’s team now sets the pace of growth.
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We set out to give Faherty a commerce engine as lively, flexible, and inviting as the brand’s roots, blending technical muscle with immersive brand storytelling.
- 1 Reimagined the storefront as a sunlit brand canvas: modular, mobile-perfect, and ready for any campaign or collection.
- 2 Made product discovery feel like a day at the beach: intuitive, visual, and always one step ahead of shopper intent.
- 3 Freed up Faherty’s team with no-code merchandising tools, putting campaign launches and product drops at their fingertips.
- 4 Embedded a DevOps backbone so updates roll out with confidence, not chaos—even in high tide.
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Key Features
The Endless Summer Storefront
Every pixel of Faherty’s new site radiates brand energy, including modular blocks that let their internal team mix, match, and launch content with the same spontaneity as their sun-soaked lookbooks. The new composable design system means new collections and campaigns go live in hours, not weeks. From homepage to checkout, the experience is seamless, inviting, and unmistakably Faherty.
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Discovery, Dialed Up
With AI-powered Constructor.io search and visual navigation, shoppers are always a step closer to their next favorite find. Autosuggest, smart merchandising, and behavioral learning work behind the scenes so every journey feels personal and effortless. Discovery is no longer a barrier, it’s a memorable brand moment.
Merchandising, Unleashed
Faherty’s merchandising team can now craft complex product stories, groupings, and variations, all through intuitive Shopify tools. This means richer assortments, tailored landing pages, and a faster path from concept to campaign. Creativity is never bottlenecked; the team moves at the speed of the season.
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A Checkout Built for Flow
Shoppers glide from browse to buy with Quick Add on every product card and a persistent, lightning-fast flyout cart. There’s no friction, only instant updates and a rhythm that matches the Faherty vibe. The result: less drop-off, more delight, and a checkout experience as smooth as a Pacific wave.
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Alex Faherty
Founder + CEO
“We’re thrilled. Great job by you and the team. Excited to build on this and create the greatest clothing site ever!”
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