DECKED
A game-changing redesign that’s always ready to go.
As the largest manufacturer of truck bed storage units, DECKED is uniquely positioned in a market with few competitors. Despite the green field industry, however, the site experience didn’t reflect the true and awesome power of these units. Enter Verbal+Visual. We partnered with the talented DECKED team to translate new branding into a brilliantly structured and highly educational ecommerce experience, ensuring that customers knew the true power of the DECKED storage units. Let’s ride.
A redesign for DECKED needed to feel tough as nails and connect with customers verbally
With a new set of brand standards to work from that felt more in line with the brand spirit, we partnered with the DECKED team to create a structured and education focused path to purchase. The end results broke down a highly complex product into smaller educational moments that allowed customers to intake, understand, and move on systematically throughout their on site flow.
Key Features
An omni-channel digital strategy
We crafted a north star for the brand across all touch points, to help ensure that the consumer research, brand ethos, and site strategy were all aligned and unified from the outset of the engagement. This digital strategy transcends all online customer touchpoints, including the site and the social media platforms.
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Brand narrative strategy
By being direct about application with a bit of tongue and cheek wordplay, the DECKED brand narrative was evolved to resonate with the customer base and highlighting product outcomes along the way.
Translation of the brand sharpening onto the site
We utilized the new logo and guidelines as a starting point, pushing the brand expression further through iconography, art direction, and customer education on site. The result looks and feels DECKED at every turn.
Seamless vehicle database integration
The right drawer system needs to go with the right truck bed. Along those lines, the vehicle database integration was crucial to ensure compatibility between the purchased item and the respective truck.
In-depth product education
With such deep complexities and nuances with each product, an in-depth and easy to follow set of educational content was crucial to ensure customer comprehension. We utilized various content types such as hot spots and video in order to communicate the various feature aspects appropriately.
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